Eye on Bartley: One to watch

Centrally located and easily accessible, Bartley has slowly but surely become a key estate in Singapore, brimming with exciting new developments. Cheryl Tay takes a look at what makes it a standout area, and what you can expect in the near future.

Though traditionally one of the lesser-known estates in Singapore, Bartley has become the talk of the town of late. As the country grows increasingly cosmopolitan and even more crowded, an ever increasing number of people are seeking homes in places that are located close enough to town, minus the hustle and bustle of city life. Convenience is key, and though this may surprise you, you can indeed have your cake and eat it too, given the right location.


Family-friendly convenience

Bartley is just such a place. Not only does it have its own MRT station, it is also easily accessible via three different expressways – the PIE, CTE and KPE. At the same time, towns such as Bishan, Hougang, Punggol, Sengkang, Serangoon, Tai Seng and Toa Payoh are but a short distance away, all of which can reached in no time at all by private or public transport.

Furthermore, the area’s low-density nature ensures residents relative peace and quiet, combined with convenient travel options and routes to the city. Schools in and around Bartley include St Andrew’s Junior College, Cedar Girls Primary and Secondary School, Maris Stella High School, Bartley Secondary School and Stamford American International School. The presence of both local and international educational institutions means that Bartley is well-suited to both Singaporean and foreign families.


Preparing for launch in 3, 2…

Potential home buyers should place Bartley on their list of estates to watch. Wang Xian Yang, Manager of Research and Consultancy at OrangeTee, says of the upcoming residential developments in the area: “Botanique @ Bartley is the newest addition to the precinct. Developed by UOL Overseas Investment, the 99-year leasehold project boasts a total of 797 units, and is expected to be launched for sale soon. Other uncompleted projects with a balance of units that buyers and investors can look out for are Bartley Ridge and the Quinn@Bartley.”

Bartley Ridge is an 868-unit 99-year leasehold condo by Mount V Development, and the Quinn@Bartley is a 139-unit freehold apartment project by Bartley Homes. The former is located at 30 Mount Vernon Road (near Bartley MRT station), while the latter is situated at 13 Bartley Road (close to Woodleigh MRT station).

Consolidating work and play

With a well developed public transport network and a good number of commercial office spaces in and around the area, residents of Bartley can even enjoy the convenience of working near home.  Some of these developments include Tai Seng Industrial Estate, Luxasia Singapore, Oxley Bizhub 2, Crescendas Print Media Hub, and UE Print Media Hub, to name but a few.

At the same time, with Hougang just a short bus ride away, one can also scratch the shopping itch at malls such as Hougang Mall, Heartland Mall, Kovan Centre, and Hougang Green Shopping Mall. There is also no shortage of food options in the area, with the BreadTalk IHQ at 30 Tai Seng Street alone boasting eateries such as RamenPlay, Din Tai Fung, Food Republic and Toast Box.


It’s about quality…in great quantity

Indeed, Bartley’s positive traits do not end there. Wong says, “Overall, given Bartley’s central location, low density and nearby transport links and amenities, it would be a good area for both owner-occupiers as well as investors. If you consider the upcoming Bidadari area as well, the entire region is still largely undeveloped. As such, there is significant upside potential for investors who hold (on) over the long term.”

Additionally, the nearby schools, as well as Tai Seng Industrial Park, will help to support rents in the area. Owner-occupiers who are not averse to the idea of living near the Gurkha training camp or cemetery are certainly encouraged to consider making Bartley their home.


Predictions, projections and precautions

The property market in Singapore is as well known for its skyrocketing prices and high sales volume as it is for its lull periods and slow, stagnating sales. With a slew of government measures in place to regulate the market, predicting how the market will perform, even in the immediate future, is a tricky task. Property industry professionals themselves are often cautious to make even educated claims and assumptions.

Regarding Bartley, Wong puts things into perspective for potential buyers and investors: “The Singapore residential property market faces several headwinds, such as cooling measures, supply overhang, increasing vacancies and rising interest rates. As such, the performance of the residential property market is expected to remain tepid. Though the Bartley area boasts favourable location attributes, it is still not immune to general market conditions. With market sentiment still muted, prices are not expected to rebound in the near term, though they could very well show resilience.”

In other words, Bartley presents great potential and opportunities for buyers and investors, but, as with any major life decision or big-ticket purchase, tread carefully. Proceeding with caution will ensure that you avoid making rash moves and snap decisions, and will ultimately lead you to spend your money on something that will prove to be truly worth your while.

For more information on Botanique At Bartley please click HERE