Special Advertising Feature
Project sees strong traction with nearly 50 percent of the 797-unit project sold after second month of launch.
Despite the dull market outlook caused by continued enforcement of cooling measures by the government amid a tightened credit environment, private residential properties in the Outside Central Region (OCR) continued to see buying interest in May.
According to data from the Urban Redevelopment Authority (URA), a total of 638 units (private residential, excluding executive condominiums) were sold by developers in May, and most of the sales volume came from the OCR with 469 units sold. Market favourite Botanique at Bartley emerged as the top performer in May, selling 94 units in May. Since its launch in April, Botanique at Bartley has chalked up steady sales and nearly 50 percent of the project, which translates to 394 units, have been sold to date.
“UOL’s Botanique at Bartley has outperformed the market. Buyers are very discerning these days and we believe they saw the value of this project – particularly its proximity to the MRT station and Paya Lebar growth area. We have quite a number of buyers who reside in district 15 and 16 making an investment in this development as there is a limited supply in the eastern region. Given its city-fringe location and realistic pricing, Botanique at Bartley becomes a natural choice for investors,” said Mr Anthony Wong, General Manager (Marketing).
Botanique at Bartley leads the way in Outside Central Region
Excluding ECs, Botanique at Bartley developed by UOL Group Limited was the best-selling project in May with a median price of $1,292 psf. In second place was North Park Residences, which sold 59 units in May at a median price of $1,397 psf.
According to analysts, developments that have strong attributes such as low quantum, near to amenities and MRT station will still attract homeowners and potential investors in the current lacklustre market, though buyers are mostly more price sensitive now due to the implementation of Total Debt Servicing Ratio (TDSR) and Additional Buyer’s Stamp Duty (ABSD).
“OCR homes are becoming more attractive to buyers due to the lower price quantum as compared to properties in the central region. With loan curbs, buyers continue to be limited by the amount of debt they can take, as such, properties priced between $800,000 to $1.2 million are the best sellers, followed by homes up to the $1.6 million range,” shared Mr Eugene Lim, Key Executive Officer and Head of Research, ERA Singapore.
Botanique at Bartley ticks all the boxes
Apart from its city-fringe location and being easily accessible – the development is located just a three-minute walk away from Bartley MRT station and is accessible via three different expressways including the PIE, CTE and KPE – Botanique at Bartley also attracts homeowners and investors with its luxurious and stylish units that have been attractively priced. In fact, the group has priced more than 70 percent of the units at below $1 million, making it an extremely value-for-money purchase.
Despite its attractive price tag, buyers can be assured that they are purchasing a premium and quality apartment, as it is developed by a reputable property developer – UOL Group Limited – one of Singapore’s most established property companies, with an impressive portfolio of investment and development properties. The firm has also developed several other residential projects that have been very well received, such as Riverbank @ Fernvale, Seventy Saint Patrick’s, and Thomson Three.
Quality finishes and premium appliances
Standard unit types range from one to three-bedroom units ranging from 495 sq ft to 1,356 sq ft – perfect for singles and even young families and couples starting out. Alternatively, buyers who require a bigger space can opt for UOL’s newly developed design prototype where the two- and three-bedroom ‘flexi’ apartments can be easily converted into bigger units. Such apartment layout can cater to multi-generational families or buyers who wish to rent out a self-contained one-bedroom unit within a larger apartment to tenants.
All units come with high-quality specifications including natural marble and American oakwood floor finishes and SMEG appliances. The three-bedroom apartments have also been equipped with a wine chiller and coffee machine.
Botanique at Bartley’s outdoor areas also have the same well thought-out quality: the striking development is one that prioritises space and views, especially the verdant greenery and tranquil water features that dominate the landscape. Buyers would be pleased to know that seventy percent of the units face the various amenities and water features which include a tranquility pool, hilltop 50-metre lap pool, ginger garden, eco garden, water cascade walk, forest aquatic gym, foot massage pool, putting green, tennis court, a barbeque pavilion and two clubhouses.
Prices start at $632,000 for one-bedders, $814,000 for two-bedders and $1.19 million for three-bedders.
UOL has also set a new benchmark with this stylish development which already garnered three awards at the International Property Awards (Asia Pacific).
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